Build the brand system before the market sees you.

Each package comes with a clearly defined scope, a deliverables list, and a clear finish line. Anything outside that scope gets quoted and approved before it moves forward.

One round of minor revisions is included with every project. That covers copy tweaks, image swaps, spacing changes, and small color adjustments inside the existing system. A second round or a new direction gets billed separately.

Work starts after payment is received, the intake form is complete, and the needed materials are in hand. If content arrives late, the timeline moves with it so the delivery date stays realistic instead of getting weird.

Hosting is billed directly to you, so the account stays in your name and under your control. If I buy a domain on your behalf, it gets transferred over to you. I can set it up, but I don’t own the infrastructure.

New pages, full redesigns, new features, and integrations all live outside the original scope. That includes things like booking tools, e-commerce, custom forms, backend work, or anything that changes the shape of the original project.

If work has already started, 50% of the project fee is non-refundable because the time has already been spent. If the project is canceled before work begins, the payment is refunded within 5 business days.

I use automation where it helps, but strategy, taste, motion, and brand decisions stay human. That keeps the work efficient without flattening it.